Media

A complete brand kit with color palette, typography, logo concepts, guidelines, and mockups

A generative brand design pipeline that takes a company name and industry and produces a complete brand identity: color palette, typography pairings, logo concepts, brand guidelines, and sample mockups. A strategy agent researches the industry landscape and articulates the brand's semantic position. A design agent applies the chosen design system (Vignelli, Maratype pixel-art, or modern flat) to generate a cohesive kit. Logo marks are generated as high-res images, and the full brand guidelines are saved as a shareable document for the team or client.

How it works

TriggerTriggered with a company name, industry, and preferred design style
  1. 01
    Agent

    Strategy agent researches the brand landscape

    Research the company's industry, competitors, and target audience. Articulate the brand's semantic position: what it stands for, what feeling it should evoke, and what visual language its competitors use. Learn the key messages and values. Produce a one-paragraph brand strategy brief.
  2. 02
    Agent

    Design agent selects the visual system and generates tokens

    Choose a design system that fits the brand strategy:
- **Vignelli Canon**: grid-disciplined, two-typeface, minimalist — for luxury, professional services, architecture
- **Maratype pixel-art**: block-constructed silhouettes with green-tinted anti-aliased bevel edges on lime green backgrounds — for gaming, indie brands, creative studios
- **Modern flat**: clean sans-serif, duotone palette, generous whitespace — for SaaS, tech, startups

Generate the design tokens: primary/secondary/neutral colors (with hex codes), typeface pairings (headline + body), component styling (buttons, cards, inputs), and spacing rhythm.
  3. 03
    Tool

    Generate logo marks

    Generate 3 logo concepts for the brand:
- **Wordmark**: typography-only with the brand name in the headline typeface
- **Icon mark**: a symbol or mascot that represents the brand
- **Combination mark**: the icon + wordmark together

Each at 1024x1024, transparent PNG, with the correct color palette applied.
  4. 04
    Agent

    Compile brand guidelines document

    Create a complete brand guidelines document covering:
- **Brand story**: the strategy and narrative
- **Logo usage**: clear space, minimum size, incorrect uses
- **Color palette**: hex, RGB, CMYK values with usage rules
- **Typography**: headline and body specs, hierarchy
- **Tone of voice**: writing style guide
- **Mockups**: the logo applied to a business card, website header, and social profile
ResultA complete brand kit delivered as a guidelines document plus logo assets ready to use